LRS Formula - Corporate events

LRS Formula - Events corpo


We are the world leader in Formula One driving and specialising in the design of exceptional car experiences for businesses and individuals.

We have a dozen years of experience at the highest level thanks to our fleet of 30 exceptional cars, the guarantee of a rigorous operating mode and an internationally recognized professionalism.

Our references: a wide range of French and international companies including groups such as Tag Heuer, Renault F1 Team, Lotus F1, Groupe Santander, Banamex, Groupe FRAIKIN, Banque Picter, Infiniti, Red Bull, Pirelli, Martini, ING, Crédit Suisse, TNT, Groupe Zannier, ISS, Bosch, Coca-Cola ...

LRS à l' écoute des entreprises

Our mission is to offer companies the opportunity to operate our event platform and our pilot training courses to meet specific objectives. Our teams based in Geneva, Lyon and Magny Cours are at your listening to analyze and create a custom formula and theme to help you address your concerns such as:

  • federate, motivate, retain, gather ... your staff, customers and prospects
  • animate a product launch, incentive, seminar, team building.

In particular, answer a problem with:

  • Business stress management,
  • building a team spirit
  • integrating new collaborators,
  • information sharing/feedback,
  • overview and management of new projects or teams,
  • celebrate an exceptional event.

As an example, LRS Formula has already run multiple operations:

  • Manage our Formula 1 pipeline activities on Grand Prix circuits such as Austin, Abu Dhabi, Monza, Sochi, Silverstone etc. for groups of 12 to 48 drivers.
  • Planning and orchestration of thousands of passenger baptisms in Formula 1 triplace.
  • Animation of seminars for 100 people or more, integrating our GT driving workshops, Formula Renault and Formula 1 and our karting infrastructures.
  • Coordination of simulating animations Form 1 on points of sale.
  • Ensure the presence of automobile personalities on our events.
  • Show Formula 1 and road show on the streets of the largest capitals: Paris, Madrid, Mexico City and Sochi

(*) LRS Formula Group also includes subsidiaries

      * Bugey Circuit-
* Karting du Bugey-