LRS Formula - Corporate events

LRS Formula - Events corpo

Our Company: the LRS Formula Group (*):

We are the global leader in the Formula 1 driving experience and specialised in organising  exceptional automobile programs for corporations and individuals.

We enjoy over ten years of experience at the highest level of our field of expertise thanks to a fleet of over 30 high-performance cars and a world renowned professional operating method.

Our portfolio of corporate clients includes an array of French and International companies, including Tag Heuer, Renault F1 Team, Lotus F1, Groupe Santander, Banamex, Groupe FRAIKIN, Banque Picter, Infiniti, Red Bull, Pirelli, Martini, ING, Crédit Suisse, TNT, Groupe Zannier, ISS, Bosch, Coca-Cola…

LRS connects with companies

Our mission is to offer our clients and companies an opportunity to exploit our event platform and driving packages in order to meet their specific objectives. Our teams based in Lyon and Geneva stand ready to analyse and create a tailor-made thematic to help you with the following demands:

  • unite, motivate, retain and bring together personnel, clients, potential customers
  • host and enliven the launch of a product, an incentive, seminar, team building.

We are particularly effective in dealing with the following issues:

  • stress management in companies,
  • integration of new employees,
  • sharing/disposing of information,
  • presentation and management of new projects or teams,
  • celebration of an exceptional event.

Among LRS Formula's executed operations are the following examples:

  • Management of our Formula 1 driving activities for groups of 12 to 48 drivers on Grand Prix circuits such as Austin, Abu Dhabi, Monza, Sotchi and Silverstone.
  • Planning and execution of thousands of track initiations in our three-seater Formula 1 machines.
  • Hosting seminars for 100 people or more, which integrate with our GT, Formula Renault and Formula 1 driving experiences and our karting infrastructure.
  • Coordination and management of point-of-sale F1 simulator animations.
  • Ensure the presence at our events of motorsport personalities.
  • Formula 1 demo and road shows in the streets of major cities: Paris, Madrid and Sotchi...

(*) The LRS Formula Group includes the following subsidiaries

  • Eau Rouge Club : a very unique activity centered around the ownership and maintenance of a modern F1 car –
  • Kart’in Lyon : the first and biggest indoor karting center in the Rhône Alpes region – – Capacity up to 1,500 people
  • Bulle d’Air Park : indoor amusement and leisure park for kids - includes 15 workshops/ attractions/themed animations –