Corporate Events

Far more than a motorsport experience, LRS Formula creates moments that bring people together, leave a lasting impression and take your events to a whole new level.

Discover our B2B experiences

LRS Formula brings the world of Formula 1 and motorsport to businesses, creating B2B experiences unlike any other. For many years, we have designed and organised bespoke events for international groups, prestigious brands and companies looking for an exceptional setting to bring their teams together, build client loyalty or enhance their image.

Team building, seminars, incentives, VIP programmes, hospitality, product launches, brand activations or private events: we shape every project around your objectives and handle its delivery, from concept to on-site production. Our expertise allows us to organise anything from an intimate experience to an event bringing together several hundred guests, on the most iconic circuits in Europe and around the world.

They trust us

Over the years, we have worked with Williams F1 Team, Red Bull Racing, McLaren, Pirelli, TAG Heuer, Coca-Cola, Martini, Credit Suisse, Pictet, Banamex, TNT and ISS Facility Services, as well as delivering events for many partners from the automotive and sporting worlds.

Formula 1 demonstrations in the streets of major capitals such as Paris, Madrid, Mexico City and Sochi, film shoots and audiovisual productions, seminars around Grands Prix, driving days, single-seater passenger rides, meet-and-greets with drivers, hospitality and VIP experiences: our know-how takes your guests to the heart of a world usually reserved for insiders.

From Magny-Cours to Barcelona, from Monza to Silverstone and on to international destinations, LRS Formula turns every circuit into a stage for your business. Because a corporate event should not simply be organised but truly experienced, we create experiences that combine emotion, performance, exclusivity and high standards, with a single ambition: to make every occasion a moment your teams, clients and partners will remember for years to come.

Driving Experiences & F1 Experiences

Our circuits

Magny-Cours GP

Magny-Cours Club

Barcelona

Press & Media

Rinus Orsel

It’s a dream come true and an unforgettable experience! I sure do recommend it!! I've been looking for a good F1 experience for a long time. I am convinced that LRS Formula is the best organization for this. You surely won’t regret it. It's worth every penny!

Jean Michel JM

Journée magique au volant d une formule Renault puis en passager sur la F1 triplace le tout sur le circuit de F1. Merci pour l accueil et ces souvenirs.

Jerome

Apres une première expérience "formule Renault" l'envie de revenir au plus vite , pour essayer la mythique Formule 1 PROST Aser , ce n'était qu'une formalité . Qu'elle plaisir de revenir , l'équipe LRS savent mettre les pilotes a l'aise , ensuite être passager de la Formule triplace avec un pilote très connu dans le milieu du sport auto , alors la c'est la cerise sur le gâteau sans oublié le dialogue que nous avons eu entre passionné . Quel journée incroyable , merci a vous tous . Jerome

Nicolas Dufour

Une superbe équipe qui a réalisé mon rêve de petit garçon, je ne vous oublierai jamais! Très bonne organisation de la journée de roulage, debriefs clairs, sécurité maximale malgré les imprévus. Heureux d'avoir une entreprise aussi unique au monde dans notre région !

xavier perrin

Après 2 ans, me voilà de retour à Magny cours et cette fois ci sur le Grand Circuit. Accueil, conseils, tout est fait pour nous mettre dans les meilleures dispositions pour vivre ces moments uniques au volant de monoplace de très grande qualité. Problème technique, de casse ou autre, zéro problème, l'équipe se décarcasse pour nous trouver des solutions et vivre notre rêve de grand enfant. Qu'une chose à écrire: MERCI et à très vite car c'est addictif :-)

Franko van Leeuwen

Part 1/2 In terms of the actual experience, I had a fantastic day—I can’t fault that at all. However, from an organizational standpoint, it was a complete joke. Things went wrong right from the start leading up to the Formula 1 experience; there was a "gift box" that had been sent but couldn't be located, and I received absolutely no support or assistance while trying to track it down. I had to figure everything out—and I mean *everything*—entirely on my own, including finding out where the gift box had ended up (they couldn't even provide me with a tracking number). As a result, I spent nearly two weeks working full-time, day in and day out, trying to trace the package. Then, after I managed to track down the gift box (entirely on my own initiative), it turned out to be incomplete: - A memory stick was missing (I still don't actually know what its purpose was). - It contained a voucher for three Formula 1 laps, whereas I had booked and paid for four. Furthermore, the plan was to receive the necessary information about two weeks prior to the event. It was supposed to include useful information such as the schedule, arrival times and locations, a request for clothing sizes, an outline of what to expect on the day, and so on. However, that email never arrived; eventually, five days beforehand, I reached out myself to ask what the plan was. But here is the worst part. When booking, I paid an extra fee to have an onboard video recorded. On the day itself, just before getting into the car, my girlfriend and I were already concerned about whether the video would actually happen (since there was no camera mounted on the car at all). The absence of that video would have had disastrous financial consequences for both me and my sponsor. The sponsorship agreement included a penalty clause stating that if I failed to provide the onboard video to my sponsor, he would no longer be required to provide financial support for the experience, and I would have to pay a penalty of €5,000. Despite mentioning this—both my girlfriend and I did so—to two separate LRS Formula staff members no fewer than eight times right up until the moment of boarding, we were assured that the onboard video would be taken care of (and we had explicitly explained the consequences to the staff members in question several times).

Tglc

Je souhaite à tout passionné de vivre une expérience avec LRS. Le staff est à la hauteur des monoplaces, bienveillants, passionnés et ultra sympathiques. Pour ceux qui auront la chance de conduire une F1, sachez que plus grand chose n’aura de goût après! Absolument incroyable, incroyable, incroyable, incroyable…..

PRIEUR STEPHANIE

Des souvenirs qui resteront gravés à vie! Nous avons passé une journée extraordinaire! Du début à la fin, tout a été incroyable. Merci à toute l’équipe pour votre accueil et votre professionnalisme et votre sympathie, bravo!!!

Michel Gallicani

Franchement une expérience extraordinaire sur le circuit avec une équipe au top du professionnalisme, de la sympathie et de la gentillesse. Un grand bravo à tout le monde. C’était pour nous une expérience extraordinaire et vous en êtes grandement responsable. À très vite j’espère Michel PS : 2 séances en F4 et 6 tours en F1 Prost V8 pour mon fils et moi et un baptême en tri place pour mon autre fils