We are the world leader in the conduct of Formula 1 and specialized in the design of experiments, automotive, except for businesses and individuals.

We have a decade of experience at the highest level thanks to our fleet of over 30 cars of exception, the guarantee of a mode of operation rigorous and a professionalism recognized internationally.

Our references : a wide range of French and foreign companies, including groups such as Tag Heuer, Renault F1 Team, Lotus F1, Group Santander, Banamex, Group FRAIKIN, Bank Picter, Infiniti, Red Bull, Pirelli, Martini, ING, Credit Suisse, TNT, Groupe Zannier, ISS, Bosch, Coca-Cola...

LRS listening to the companies

Our mission is to provide companies with the opportunity to exploit our event platform and our formulas of driving school in order to meet specific objectives. Our teams based in Geneva, Lyon and Magny Cours are at your disposal to analyze and create a formula and a theme on measuring and thus help you to address your concerns such as :

  • federate, motivate, build loyalty, and meet... your staff, your customers and prospects,
  • animate a product launch, an incentive, a seminar, a team building.

And, more particularly, to respond to a problem of :

  • stress management in business
  • strengthening a team spirit,
  • integration of new employees,
  • sharing/feedback,
  • presentation and management of new projects or teams,
  • celebrate an exceptional event.

For example, LRS Formula has already run multiple operations :

  • Management of our activities of conduct of Formula 1 on the Grand Prix circuits like Austin, Abu Dhabi, Monza, Sochi, Silverstone etc for groups of 12 to 48 drivers.
  • Planning and orchestration of thousands of baptisms passengers in Formula 1 triplace.
  • Animation of seminars for 100 people or more, incorporating our workshops driving GT, Formula Renault and Formula 1 and our infrastructure go-karting.
  • Coordination of animations, simulators, Formula 1 on points of sale.
  • Ensure the presence of personalities automobiles on our events.
  • Demo Formula 1 and road show in the streets of the greatest capitals: Paris, Madrid, Mexico city and Sochi

(*) Group LRS Formula also includes the subsidiaries